AIB - Pyaar Ek Dhoka Event

It all began when AIB created the aforementioned event around February 01 and users, mind you not just single users, began to RSVP for it on Facebook. Friends were being tagged, memes were being shared, support from various cities started pouring in – once again, AIB had managed to stir a storm.
AIB soon started cross promoting the event page’s content on their official Facebook, enhancing their reach one post at a time.
There was also supporting content on AIB which spoke about the clichés of Valentine’s Day and the pains of being single on this particular day.

I was there as a freelance photographer.